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The Insight Revolution: Why I Founded Go Guru
The Insight Revolution: Why I Founded Go Guru
Hey Readers!
I’m Adrian McDonald
The Founder of Go Guru, and by day, I’ve been a recruiter for 15 years.
So, why did I start Go Guru? Honestly, the idea grew organically from my experiences and observations.It all began in September 2023 when I decided to start a newsletter. Why not? Everyone else seemed to be doing it. Thus, www.TalentTools.co was born, a newsletter focused on showcasing the latest in recruitment and HRIS technology.
So, why did I start Go Guru? Honestly, the idea grew organically from my experiences and observations.It all began in September 2023 when I decided to start a newsletter. Why not? Everyone else seemed to be doing it. Thus, www.TalentTools.co was born, a newsletter focused on showcasing the latest in recruitment and HRIS technology.
The newsletter’s growth was steady, even without much promotion. Rec-tech vendors started approaching me to talk about their new products. I found myself on weekly Zoom calls with these ambitious founders, which was fantastic! However, a pattern soon emerged. Every call ended with the founders asking for my feedback and whether I could refer them to someone or help promote their product to key decision-makers. Naturally, I helped whenever I could.
The newsletter’s growth was steady, even without much promotion. Rec-tech vendors started approaching me to talk about their new products. I found myself on weekly Zoom calls with these ambitious founders, which was fantastic! However, a pattern soon emerged. Every call ended with the founders asking for my feedback and whether I could refer them to someone or help promote their product to key decision-makers. Naturally, I helped whenever I could.
This got me thinking: What if I could consistently get them in front of the right people? As a recruiter, convincing people to talk to me is my forte—though that might sound a bit off, you get the idea. I considered starting an outreach service, but it didn’t seem scalable. How could I keep engaging the same people about the same things? I needed more clarity on what vendors truly wanted, so I called them back for a deeper discussion.
This got me thinking: What if I could consistently get them in front of the right people? As a recruiter, convincing people to talk to me is my forte—though that might sound a bit off, you get the idea. I considered starting an outreach service, but it didn’t seem scalable. How could I keep engaging the same people about the same things? I needed more clarity on what vendors truly wanted, so I called them back for a deeper discussion.
Here’s what I discovered
01
They want to validate ideas directly with their ideal customer personas.
They want to validate ideas directly with their ideal customer personas.
02
They need to conduct customer discovery.
They need to conduct customer discovery.
03
They seek insights into the inner workings of their potential customers, including workflow and software buying habits.
They seek insights into the inner workings of their potential customers, including workflow and software buying habits.
Interestingly
None of them mentioned actually selling to these contacts. They were purely after actionable insights.
None of them mentioned actually selling to these contacts. They were purely after actionable insights.
From these insights, Go Guru was born—a platform designed to connect rec-tech vendors with the experts and decision-makers they need to gain valuable insights, validate ideas, and understand their market better.
From these insights, Go Guru was born—a platform designed to connect rec-tech vendors with the experts and decision-makers they need to gain valuable insights, validate ideas, and understand their market better.
Thanks for being part of this journey!
Best,
Adrian McDonald
Founder, Go Guru
